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A Note About Our Philosophy

A unique aspect of our approach is bringing together "content development" and "constituency-building." This applies to fiction and nonfiction, book and nonbook projects. The more organic, aligned, and integrated the editorial, marketing, and business development aspects of a launch, the more successful it becomes. As you conceptualize, share, and hone your work and ideas, you begin to establish your voice, raise your visibility, and build a community of support. And more, these platform-building efforts become part of your story, helping to create a sense of validity, buzz, and newsworthiness.

NOTE: We are agnostic about mainstream versus self-publishing, online versus traditional marketing, or launching ideas as books, events, products, or blogs. We customize our approach to meet your unique needs, audience, market issues, and larger goals.