Then you're ready for the "Publishing Reset"

Book Breakthrough Program

This breakthrough Home Study program teaches you how to tap into what's really going on in publishing right now and how to make it work for you. It is completely different from other publishing conferences, teleseminars, kits, and book and marketing boot camps you may have considered or attended. While these resources and programs can provide lots of very useful information, they are not set up to help you with YOUR particular project and publishing pathway. Maybe you've heard or learned about how to write a proposal, the logistics of self-publishing, steps to getting an agent, or marketing tips. But what you won't hear are answers to two essential questions:

1. Is your idea truly book worthy--and for what type of publisher or publishing option?
   
2. Which type of book publication--traditional ebook, other-- will actually be right for you and your goals?
   

This fully interactive book breakthrough program will:

• Take you through an actual process so you can workshop and shape your idea for its greatest potential. (We dig into the messiness of ideas, concepts, and content so you get the insights and strategies you need to take test, refine, and enhance your idea.)

• Teach you how to connect your idea to the Zeitgeist ("spirit of the times"), your market, and potential readers to enhance its commercial potential.

• Dive into the 4 Publishing Pathways (we'll explain!) and how to choose the right option for you and your goals so you can plan your pathway to success. (NOTE: There isn't one right way; the pathways all overlap and can work together, depending on the  project.)

• Tools, processes, worksheets, examples--a method--you can return to over and over again for any book or idea-driven project you want to develop and launch.
  

So what exactly is the"Publishing Reset" and why is it so important to you?

Just as we’re all experiencing a moment of radical “reset” in our economy and our popular mindset (per Jeffrey Immelt of GE), so too are we experiencing a radical “publishing reset” that is affecting everything to do with books, publishing, online and offline media, the news, and publicity. This reset is turning lots of older advice and "ways of doing things" upside down. New rules (i.e., there are none!) are being written as much by writers and entrepreneurs as by editors, publishers, and booksellers. 

Too often, however, we've seen clients get stuck on outmoded assumptions about how you “should” get published--the "trance," we call it. It's a limiting mindset which prevents too many of us from moving forward.

And when you do tiptoe into publishing land, there's tons of advice out there, but it's often contradictory and difficult to apply to your personal situation. There are fierce advocates for each approach which can lead to wasted time, wasted money, misguided expectations, and a mismatch with your idea, resources, goals, and needs.

If you're like many of our clients and previous participants in the Publishing Reset program, you may be overwhelmed by the smorgasbord of confusing choices when it comes to actually “getting published.” For example:

• You can publish an ebook -- from simple PDF options made available on your own website to Kindles, Sony’s, iphone downloads, and uploads to cool new publishing websites. Some are studded with all kinds of interactive bells and whistles and changing as we speak. QUESTION: Do you think an "ebook" isn't a "real" book and you've overlooked the speed, immediacy, and flexibility of going this route?
  

• Dozens of competing POD (print-on-demand) companies offer affordable one-book-at-a-time publishing packages, but the add-ons are a confusing mess to sort out—and bookstores won’t touch them. QUESTION: Are you looking to sidestep the gate-keeping of traditional publishing with the ease of POD without a plan for how you'll get readers to know about and buy your book, or do you feel POD is really just "vanity" publishing and you don't realize it could be perfect for your back-of-the-room sales, coaching groups, or open mike nights?
  

• There’s the indie self-publishing approach—the proverbial “books in the garage” technique--that can require the skills of a creative director, the business sense of a CFO, and the marketing chops of a pro, but in quality and results they can amateur disasters or indistinguishable from what the mainstream presses produce. QUESTION: Are you about to take the self-publishing plunge without having budgeted for the real costs of creation, manufacturing, distribution, and marketing, or do you want to go the self-pub route a second time--but better?
  

• And then there's the dream of traditional trade publishing, which means getting an literary agent (often harder than getting an editor and publisher) and selling the book to a major or boutique press. When these books work, they can work in a big way. Yet as technology and the media business change, it gets harder and harder for unknown authors to achieve this kind of breakout success. QUESTION: Are you stuck in the agent-query process, at a loss for where to begin, or don't know what's missing in your proposal to make you publisher ready...but you know this is what you want to achieve and you're willing to take the right steps?
  

There's good news though. The solution isn't to avoid publishing--it's to publish smart. To use the new technology and shifting trends as an opportunity to produce a book that's a perfect fit for your market, your goals, your dreams.

Who are we? And how can this program help? 

Janet Goldstein is an author, workshop leader, and nationally known publishing and strategy consultant with more 25 years' executive editorial experience at three of the largest NYC publishers and a roster of authors she's helped launch onto the bestseller lists. Suzanne Falter-Barns, an author, speaker, and founder of Get Known Now, is the leading online platform-building expert who has helped hundreds of clients attract major media, book deals, and customers to grow their businesses.

Last spring, Janet and Suzanne led a live hands-on 2-day interactive workshop in New York City for 24 people who wanted to achieve their own book breakthrough. That program was based on actual experiences with dozens of clients, previous workshop participants, and authors currently going through the publishing process. The event was a huge success (see below) and the participants walked out with a plan in hand, knowing exactly what their next steps were. And many of them have continued to stay in touch with each other and with us. 

Clear, current and fearlessly realistic, the Publishing Reset gives hope and action steps to those who want to navigate the publishing jungle, from two publishing experts. 

--Andrea J. Lee, Thought Partnership International and Multiple Streams of Income Coaching

Publishing Reset wildly exceeded my expectations. It was easy to tell a great deal of thought, consideration and care (never mind years of honed experience) went into the program, and I’m beyond grateful to have been a recipient of it all. Finally -- your hot seat feedback was electrifying and I really look forward to working with you as I zero in and refine things in the next couple of months.

 

AND HERE ARE TWO MINI VIDEO COMMENTS FROM LIVE PARTICIPANTS

RUTA

JILL

We've now turned that amazing event into this home study course. It introduces you to the new publishing realities and teaches you how to think like a writer, editor, marketer, publisher, and business person. It is packed with two solid days of lectures (professionally recorded, edited, and tracked), materials, worksheets, dynamic assessments, book title and pitch exercises, and resources that are designed to give you the tools you need to take YOUR project to the

next level.

What's more, 25 more people have now gone through the Home Study version and the impact and results seem equally powerful. It's like having your own community to engage with, especially given the sophistication and caliber of people who are now part of the Publishing Reset family (including published authors -- with both major publishers and self-published). Here are a few of the comments that were shared in an open Publishing Reset Home Study call:

“I am much more prepared.”

“I feel liberated and it’s mind blowing”

        “The matrix is a fantastic tool,” “the matrix is really helpful.”

“Shifted my consciousness.”

“The CDs were fantastic.”

“Helped me question original quest.”

 

Would you like to register now?

What will you learn from this hands-on program?

This program is designed to empower you. Whether you're working on fiction or nonfiction, memoir or prescriptive workbooks, or an concept-driven work of narrative nonfiction, the information in this program will guide you straight and true. Here's what you will learn after completing the program:

• How publishing has changed in the last five years … and what that means to you
• Trends and what’s hot
• The importance of "positioning" and "titles" and how to crystallize and improve your own
• How to develop and keep on track with your 'killer idea"
• How to determine for yourself if your own project is "hooky" enough to sell--and to sell big.
• The four publishing pathways, and which method works best for different projects
  
• Case studies and samples of successful--but average--authors in all four approaches...and what they did right.
• What platform is and why it matters so much to publishers … and to your success
• Things to know about building platform--whichever pathway you choose
  
• Which type of book your market/niche would respond to best
• Insider information on literary agents, illustrated books, different markets, and bookstore realities
  
• Ideas for more products–beyond books–that the market craves from you now
• The VERY BEST road-tested resources for each of these publishing choices
• Goal-setting exercises to set you up for immediate next steps and action
• Tons of inspiration, advice, and ahas, from the hot seats captured on the CDs--you see how the participants' ideas developed and transformed going through the book breakthrough process.
  

Four promises to you

 

#1 You will make your idea better                                                                        

The Publishing Reset Program will show how to generate those ‘killer’ ideas – using information about what the culture is craving and what publishing pundits and the media need and want from you. There’s a plethora of possibilities that call you, the author, forth to be your most powerful self. The program will give you a process for clarifying, testing, honing, and intensifying your idea.

#2 You will figure out the right pathway for your project and goals

When you’ve really locked in on that golden idea, Publishing Reset will help you decide which publishing pathway is right for you. So you know if it should be, say, The Starter (Cool) Pathway with an ebook, a Just-Do-It Pathway print-on-demand approach, the challenging but rewarding Do-It-Yourself Pathway (if you have the budget, audience, and plan for it), or if you should go out and start approaching traditional publishers for the Conferred-Status or Boutique Pathways.

 

#3 You will learn the basics of “platform” building and where and how to begin

Successful publishing today means pulling together all the available resources at your disposal wisely–a blog, speaking engagements, social media networking­–to get your message and project out there. These are all part of your “platform” and your idea research and development. You'll learn different approaches and you'll see what recommendations we make.

#4 You will take away trusted, current publishing "intel"

• A foolproof system you can use again and again to determine whether your ideas rock and if they’re "book-worthy"
• Honest, street-smart truths about publishing that show you the "behind-the-scenes" view so you can find your way
• A better understanding on what it takes to produce a book that actually makes you money and builds your platform
• A straight line to a ‘done’ book
• Empowering sense of what you CAN do to move forward with your creative work
  

What is the actual content of the program?

This Home Study program is broken into 8 modules with the accompanying worksheets and activities. 

Module 1: The New Landscape of Publishing…and the New Models of Publishing Success

• What is the Publishing Reset and why is it important to you and your publishing goals
• The 4 Pathways –What they are; Why they are ALL good; Basic explanations of ebooks(booklets)/ print on demand (POD)/self-publishing/traditional publishing (major or small press)

 

Module 2: What Is a “Killer Idea” … for Your Project, Goals, and Audience?

• The importance of a Killer Idea and its connection to the 4 Pathways
• Determining if your ideas are hooky enough for different publishing options
• Why you, why now, and why this book? What the Media and Publishers think is a good idea and why. What’s a bad idea?

 

Module 3: Developing Your Killer Idea: Learn to Think Like Publishers/The Media/The Marketplace

• What would your niche/clients think is a Killer Idea and why
• Staying culturally relevant and guardrails for writers
• A Zeitgeist tutorial: Finding and connecting the Zeitgeist, your mission, and your idea-in-progress
• What publishers do for you—and don’t do

 

Module 4: The Killer Idea Lab – Working Through & Revving Up Your Ideas

• Worksheets to build Killer Ideas, create titles that sell, and pitch your idea
• Hot Seats: 4 different projects pitched to Janet and Suzanne that you can learn from

 

Module 5: Digging into the Pathways

• Breaking down the 4 Pathways : ebooks, Print-on-Demand, Self Publishing, Large and Boutique Trade Publishing
• Case examples from clients, colleagues, and other recent publications; variations; creation steps; production and distribution options; ideal scenarios for each pathway

 

Module 6: Choosing a Pathway & Working the Matrix

• Worksheets to match ideas with goals, drill down on your book concepts, stage, expertise, resources, audience, timing, etc.
• Building platforms
• Learning about the new Publishing Reset Matrix (an amazing tool developed for this program) and apply worksheet results to the

 

Module 7: Hotseats & Refinements for the 4 Pathways

• Learn from hotseat participants (Janet and Suzanne advise and inspire more than 10 participants with their projects, including self-help, business, memoir, gift book, narrative nonfiction. Here breakthroughs on titles and subtitles, concepts, clarifying audiences, matching project to publishing pathways, and much more.
  
• Publishing Q&A

 

Module 8: Next Steps and Commitments 

• What specific areas to you need to research, work on, map out—with deadlines? Included on the recordings are actual examples of next steps and inspiring new goals and direction.

 

Buy Now--you get a lot for $347

Exactly what is included in the program?

Here is exactly what's included in the Home Study version of the Book Breakthrough Publishing:

•   6-CD Publishing Reset Program (professional recorded, edited, and broken into step-by-step tracks)
•   50+-page Workbook with worksheets, guidelines, and resources
•   The Matrix - a laminated tool to use over and over
•    2 China markers - to use with the matrix to plan your current pathway and an alternate or aspirational pathway

What's the Publishing Reset Matrix:

The New Publishing Reset Matrix is a series of worksheets plus a modular laminated matrix you can use to match up your needs with each publishing model. The Matrix helps you evaluate everything about your project–from editorial and writing experience, time constraints, budget, publicity needs and entrepreneurial experience to ultimate goals and platform-building potential. You can use it to determine which publishing pathways to ultimately pursue for your greatest success. You will use this tool again and again over time with each publishing project you consider well into the future.

Plus the 3 Bonuses (to make the whole program irresistible) [picture of booklet]

• BONUS #1: Our 32 Page Publishing Reset Booklet - Given that this is a publishing program, we couldn't resist creating an actual book product as an extra. Thus the gift of this fun 32-page booklet of assorted wisdoms from Janet and Suzanne ... so you can keep on getting inspirational hits from the material long after you've gone through the program. We think of it as a little mojo to keep your book muses primed and working!
  

• BONUS #2: Personal Consult with Janet Goldstein - If you buy now, you will get a free 20-minute one-on-one consult with Janet Goldstein after completing the Publishing Reset home study program. Just send a copy of your receipt and the "Pitch Your Book Idea" and "What are My Goals for this Project Rough Checklist" worksheets to Janet to take advantage of this special offer and schedule your time.
  

• BONUS #3: Discounts, Invitations and Relationships with High Potential Publishing Reset Graduates - You will get discounts on future live Book Breakthrough Publishing Reset mentor groups plus invites to occasional open calls for Book Breakthrough Publishing Reset graduates. More than 50 people have been through the live and home study version of the program.

Is this the right program for you?

• This program works for anyone who is serious about planning or moving forward on a book or major content-driven project, or who wants to understand the new world of publishing and especially its affects on authors. Publishing professionals, nonfiction and fiction writers, entrepreneurs wanting to grow their businesses, have all benefit from the work.
• If you are near publication, or in the process of looking for an agent, the perspective in the program will be very helpful. The Matrix itself was reviewed by 4 professionals at NYC publishing houses and it reflects the most current thinking about platform, publishing options, and effective ways of using alternate pathways to build toward mainstream publishing. (NOTE: The people that reviewed the material include a sales and marketing director, a director of online business, a leading industry blogger, and an associate publisher.)
  
• If you are at the very earliest stages of writing and have not begun to research or explore the writing and publishing process, then you might want to look at some of the resources on my website (www.janetgoldstein.com) before you decide to invest in this program.
  

A Note About the Cost

This complete 2-day intensive program is made available to you for cost of a 1-hour laser consulting session, one writer's class (or less than the cost of many classes), 1/2 the cost of a typical writer's conference, and maybe an 1/8th the cost of various publishing mastermind and business-building programs. With the 20-minute complimentary consulting session with Janet (for a limited time), this program is, dare we say, priceless. If you have any questions that haven't been answered, please email.

   

More Endorsements:

 

“The process you developed for helping people find out what publishing project to pursue and what to set aside was perfectly to the point. Everyone I talked with (20 out of 20+ people) felt they got what they came for and better, even -- or especially -- when some needful disillusionment was involved." 

--Elatia Harris

   

Janet and Suzanne, you rock!

Your expertise and hands-on experience, combined with your openness and willingness to share what you know, gave me a week's worth of learning (ok, honestly, probably more like six month's worth of learning) in just two days. The content about book titles was fantastic, and the hot seats about positioning and hooky-ness really got me going. Since then, the creative corner of my mind has been whirring and spinning, and new ideas are coming out constantly! Even my dreams are filled with new ideas!

--Leslie Ayres, The Job Search Guru, www.TheJobSearchGuru.com

          

Outstanding! The combination of Janet's publishing expertise and Suzanne's platform-building expertise are an incredible powerhouse. To sell books today, authors need a platform, which Suzanne will help build. Combine that with Janet's insider understanding of the publishing industry and the two create a winning team.”

--Joyce Restaino, Writing and Editing Service, joycerestaino@optonline.net

                    

Remarkably accessible, Suzanne Falter-Barns and Janet Goldstein created a space that allowed ideas to flow freely. Out of the experiential exercises I gained tremendous clarity about my own book and the projects developing around it. If you aspire to write, these two gifted women were phenomenal!

--Stephanie Baffone

 

An interactive seminar presenting ALL the options open to writers about how to or who should publish his/her work.

--Sonya Unrein

 

I’m excited to tell you that Janet Goldstein, my friend, colleague, and coauthor of It’s Not About the Coffee, has created a great program to introduce people to the new realities of publishing and how to maximize your success. As we say in It’s Not About the Coffee, and as Janet likes to teach her clients and authors: “Goals put dreams into action.” If this program fits what you’re looking for, I imagine it will help you do just that.

--Howard Behar, former president, Starbucks

 

A very professional and expertly done program. 

--Ruta Fox, CEO of divinediamonds.com, creator of the Ah Ring ™

 

Powerful information that helped me rethink my book project for the better.

--Jim Hornickel, Boldnewdirections.com

 

Dynamic, inspiring, empowering, useful, practical!

--Aline 

 

Lots of great information! Relaxed, friendly yet professional atmosphere. I loved having the opportunity to think through my work to date and plan for my next steps…learning more about what I need to do and ways to approach those tasks. [It was important and useful to have] the structure and time to refine my existing thoughts and work to date…and, of course, feedback from Janet and Suzanne!

--Jill Greenbaum, EdD, icoachdesign, Instructional Designer & Trainer